Beef cattle industry leaders are reporting that beef demand remains strong, led by the loin and ground beef.

Economic analysis confirms consumers responding positively to the higher quality beef supply available in the marketplace.

Production of prime and choice beef has grown in recent years due to improved genetics and management practices.

The National Cattlemen’s Beef Association credits branded beef programs such as Certified Angus Beef and Certified Hereford Beef for helping to drive quality awareness and experience among consumers.

Poultry and pork are cheaper sources of protein, but consumers are willing to pay for increasing supplies of higher quality beef.